Tourism marketing agency Global Tourism Solutions (GTS) is Travel Manitoba’s new general sales agent (GSA) in Australia and New Zealand to facilitate the business and media initiatives of the Central Canadian regional tourism organization in both markets.
Sydney-based GTS will work with Travel Manitoba to support brand awareness and positioning and promote the province different experiences to inspire the Australian and New Zealand visit.
GTS will shape its destination marketing focus on key experiential pillars, including winter culture and exploration in the provincial gateway city of Winnipeg, plus bear wildlife viewing polar and beluga whales and Northern Lights experiences in Churchill.
President and CEO Colin Ferguson said, “Travel Manitoba is delighted to have Global Tourism Solutions on board as our representative company in the market in Australia, championing our province’s unique travel experiences to the markets adventurous and demanding Australians and New Zealanders.
Canadian-born GTS founder and director Joanne Motta said the company’s extensive history with Canadian DMOs and RTOs, including Destination British Columbia, and its familiarity with the province made representing Travel Manitoba a natural fit. .
“Our team has longstanding relationships with the Canadian tourism industry, DMOs and key stakeholders to maximize Travel Manitoba awareness and tourism from Australia and New Zealand and we are excited to be on board,” he said.
Motta will lead ANZ’s trade and consumer marketing with support from Lizzie Doyle for media relations.
For more information, go to travelmanitoba.com
