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By Alan Snel, LVSportsBiz.com Editor-Writer
MONTERREY, California – Long gone are the days when bike parts distributors came to the annual bike industry trade show in Las Vegas called Interbike and cut deals with local bike shops scattered around the country.
These days, instead of Interbike’s demise in 2018, the Sea Otter Classic bike festival at the Laguna Seca auto race track in the scenic hills overlooking Monterey, California, has become a primary venue for the exhibitors to show products to both consumers and retail owners.
Sea Otter had 1,100 brands on site on the first day of the four-day Woodstock of Bicycling, with exhibitors such as Colorado-based Pearl Izumi launching 13-mile media bike rides to showcase their range of clothing of bikes and tools at Muc- Off bike cleaning products give baths to mountain bikes.
More than 50 brands gave cyclists and the media the opportunity to see their latest product launches for the first time on Thursday; including new items from companies such as Parlee Cycles, POC, Peaty’s Products, ION and Abbey Bike Tools.
“Not only in North America, but globally, the Sea Otter Classic is the only show where brands have the opportunity to have B2B and B2C opportunities,” said Kimo Seymour, senior VP of Life Time and president of media and events.
Sea Otter expects 80,000 cyclists to visit the scenic bike festival, exhibitor and race setting over the four days.
