Over the weekend, Dimension 20 released a statement about their plans for future live events after the monolithic arms of Ticketmaster squeezed fans.
Capitalism continues to be the main villain in Dimension 20’s campaign arc, though ironically, this latest case casts capitalism as its real-life villain. I know, when is capitalism not bad?
The latest spat with longtime nemesis Brennan Lee Mulligan came when Dimension 20’s recent live show at Madison Square Garden began selling tickets so fast it triggered Live Nation’s money detectors, better known as and “dynamic pricing.”
The size 20 is selling so fast it’s turned on Live Nation’s capitalistic greed engine
We’re not here to talk about how dynamic pricing is a scam (is it) or how it sucks for everyone involved in the transaction EXCEPT for the person scooping up the profits – in this case, ultimately, Ticketmaster. But we’re here to talk about Dimension 20’s answer!
Over the weekend, with Dropout TV gearing up for a two-week hiatus (because everyone deserves a break), the show issued a response via Twitter, explaining the situation. In short, after the tickets for their Madison Square Garden show went on sale, they sold out pretty quickly at that “dynamic price,” which is a more PR-friendly way of saying that source prices, blew up, making that some tickets to try to sell up. of $1,500. Of course, no one can afford it so easily, and it is not fair for the fans who missed their chance, something D20 addresses in its statement:
“The last time Dimension 20 had a live show was in 2019 – almost 5 years ago – at the Bell House theater in Brooklyn, New York. It could hold about 200 people and we had to work to fill it. We expected that our show in direct to Madison Square Garden would go much the same, only on a larger scale – since we were punching so high above our weight class, we had to work pretty hard to fill the Garden.”
Or so they think. Tickets are selling fast, as mentioned above. But it turns out that Dimensione 20/Dropout had not been informed about dynamic prices or “platinum tickets” (those that have increased in price) before hand:
“We communicated to Live Nation that it was Dropout and the desire of the cast to opt for all dynamic pricing tickets for this event and for all events going forward. Fortunately, the average cost of all tickets sold so far ( over 15,000 now!) It’s $119, which means that the vast majority of fans in attendance have purchased tickets at a much more reasonable price, and the absurdity of dynamic pricing has only been done for the few remaining seats” .
But, with that said, D20 has already outlined a plan to ensure that those fans who are priced out of the event have the chance to see the show anyway. Because the cast and crew of Dropout are very grounded. Part of the plan involves a Dimensioneer Lottery – a system through which individuals can enter a lottery for the opportunity to buy up to two tickets for $35 each. The rest involves making VOD accessible to all Dropout subscribers, which was already part of the plan.
It’s an interesting moment when live shows start to attract the kinds of audiences that sell out mega-arenas like the Garden. But even Taylor Swift has faced difficulties with Ticketmaster. When will there be a Congressional hearing for the Garden Gauntlet? That’s what I’d like to know.
Meanwhile, there is still plenty of time to take over the sleepy city.
