PetPlate recently announced that it is expanding its national distribution to more than 700 PetSmart stores and on the PetSmart website. This strategic growth marks a significant milestone for PetPlate, offering pet parents unparalleled access to nutritious, veterinary food designed for their beloved companions.
The company has already expanded its freshly baked appetizers, organic treats and supplements via Chewy and Amazon in 2023.
“Our mission is simple: We make it easy for pet parents to help their dogs live longer, healthier and happier lives through better nutrition,” said Renaldo Webb, founder and director General of PetPlate. “I can’t think of a better way to give dogs and pet parents access to PetPlate than by partnering with partners like PetSmart and Chewy to give consumers more options to shop for.”
The fresh pet food category is rapidly growing in the $60 billion pet food market. This growth is fueled by the humanization of pets and the demand for fresher and healthier options by Millennial and Gen-Z pet parents, with more than 50 percent of pet parents animals that now use toppers or explore the fresh baked category. While growth in this category has been primarily driven by direct-to-consumer subscription services, the PetSmart and PetPlate partnership aims to bring this growth to brick-and-mortar stores.
All of PetPlate’s entries are made in their Midwestern USDA approved facility with the support of their veterinary nutritionist Dr. Renee Streeter. Due to PetPlate’s focus on human-grade ingredients, including premium proteins and locally sourced fruits and vegetables, PetPlate meals are highly digestible and ideal for dogs, especially those who are picky or who struggle with digestive sensitivities.
PetSmart will feature PetPlate’s diverse range of meals, including six options with new proteins such as venison, grain-free alternatives and ancient grain meals, which meet a variety of nutritional needs.
PetPlate has also redefined the feeding experience with its mess-free, pre-portioned and resealable bowls, available in multiple sizes to accommodate different dog breeds and feeding scenarios, such as full meals or toppers. These innovative packaging solutions prevent overfeeding, ensure freshness and provide convenience to pet parents.
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