One way to make a comfortable way of income is to engage in the sale of pet care products in Nigeria.
This is as raising pets is financially rewarding, also, pet care products are much more of a higher financial benefit for those engaged in the sale of these products.
To this end, Nigerians in cosmopolitan cities tend to take care of their pets with the best products that are economically viable because of the current economic climate we are in.
Mrs. Agnes Ashionye disclosed that some in the pet business focus on one animal and sell products that tend to the needs of the owners.
According to her, I operate in an environment where there are many dog owners, this is the reason why all my products are related to dogs because this is my niche and I have a little bias for dogs.
She says, “For puppies, a leash costs between N800 – N5,000, and for adult dogs from N1,500 -N7,000 or more. Dry food from N11,000 to N75,000 which is the highest in- stores, Bath Soap (Bar) N1,200-N2,000, and liquids N2,500 to N3,000 up.
“Shampoo is between N3,500 to N8,000, Noodles full bag sells for N27,000, Dogs Plate from N3,000 to N6,000 plus, Plastic Cage for N48,000, Steel Cage for N47,000 and the minimum for multivitamins they sell for N3,500”.
However, she discloses that while many may not be able to explore the markets of pet products, there is a vast opportunity for sellers to make a substantial income from this line of business, as it is a profitable venture.
She also advises that, for anyone interested in business, it is imperative to do a thorough market research to identify the demand for pet care products in a particular environment or open an outlet that will be visible to the owners of the animal to patronize the business.
Meanwhile, carving a niche by exploring the target market, including pet owners, farmers, veterinarians and animal care facilities, will make them understand the needs, preferences and buying patterns of their prospects customers
Therefore, an analysis of the market results to determine which specific pet care products are in demand, such as pet food, supplements, care products, medicines, vaccines or l food for farm animals.
The ability to establish that the products are safe and of regulatory standards will earn the seller a good reputation among customers.
Additionally, partnering establishments with reliable suppliers or manufacturers of quality pet care products can in turn help negotiate competitive prices and payment terms to maximize profit margins.
The pet store owner is advised to create a network for your target market effectively. This may include partnering with pet stores, veterinary clinics, agricultural supply stores and online platforms to sell products, thus working online with a strong supply and logistics system to ensure quick delivery of products to customers.
It is guaranteed that excellent customer service such as providing support, guidance and information to customers will help build trust and loyalty.
Additionally, engaging with customers through social media platforms and advice on how to take care of their pets creates a bond that could transcend over time into brand loyalty.
Ashionye advises that investing in pet care products with an initial capital of 500,000 will be able to make some substantial returns over time. Building a profitable business in pet care products requires dedication, market knowledge and customer value.
She enthuses that He is guaranteed to make more than N100,000 and more than a million Naira or more in a year if there are vigorous sales recorded.
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