Holiday Destination Finder will be launched in both brands
Ice Travel Group, the operating company for comparison websites and travel offers icelolly.com and TravelSupermarket has launched a new platform in both brands to help customers who are flexible in destination.
The new tool called Holiday Destination Finder uses ITG technology to return results at speed after analyzing millions of offers based on search input to provide the most relevant and popular holiday deals.
It will allow travelers who are specific on criteria such as dates, airports and budgets, but not married to a destination, find suitable options.
A customer can select “any destination” from the main holiday comparison search and then offer the consumer a series of options including preferred temperature, flight duration, budget and type of holiday, for example, families, romantic, beach, city.
Once the customer has submitted their preferences, Ice Travel Group searches millions of vacations to deliver the most relevant destination and the most popular vacations for that destination.
Chris Webber, head of travel business, said: “We are proud to offer the largest selection of package holidays in the UK to ensure our customers can compare, save money and get the best deal for them.
“Destination Holiday Finder is the perfect platform for those customers who just want to go on holiday, want the best deal and are flexible about where they want to go.”
He said: “For our partners, this is a new channel through which they can make incremental sales, potentially to destinations further afield than traditional hotspots.”
