How Will Artificial Intelligence Impact The Travel Industry?

Is Artificial Intelligence, commonly known as AI, the long-awaited savior of the human race, or is it the bane of today’s society, which is always looking for a shortcut?

Although often without their knowledge or consent, consumers are affected by AI more than they realize. From healthcare to financial interactions and transportation to agriculture, AI is now playing a major role. The travel industry is not immune from its broad tentacles.

According to the National Research Group (NRG), a global data and insights firm, journalists use AI to write online travel guides, influencers show their followers how to plan vacations with ChatGPT 2 and everyone from small travel agencies to industry giants, are actively exploring how to use these technologies. to provide a smoother, safer and more interactive digital experience for its customers.

In theory, AI-powered travel tools could be very useful to consumers, helping to take the hassle out of vacation planning while offering the kind of personalized recommendations previously available only to those who could afford the services of a travel agent. human

But are travelers really ready to put their faith in AI when it comes to complex tasks like booking flights and accommodation, an itinerary or planning a budget? And what can travel companies do to ensure that the tools they’re building today are more than just a novelty, and instead have a real impact on their users’ travel experiences?

Consumers are certainly open to using AI to help with activities they see as a fun part of the travel experience. For example, 39% say they would be interested in getting recommendations for attractions to visit from an AI, while 36% would consider using an AI to learn about local dining options. But with these types of use cases, it is important that consumers feel as if they are always in the metaphorical driving seat.

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