Yatra’s #BindaasBookKar campaign offers limitless travel bliss

Dreaming of your next vacation but worried about going over budget? Harnessing the sentiment of high travel optimism among consumers, Yatra Online Limited, India’s largest corporate travel service provider and one of India’s leading online travel companies has launched its last ad campaign #BindaasBookKar. Through the campaign, Yatra.com encourages consumers to book their travel plans without hesitation and worries with attractive offers for a week.

In an era where wanderlust fuels our collective imagination, #BindaasBookKar emerges as a vibrant anthem, urging travel enthusiasts to make their travel bookings with confidence and ease. Yatra.com’s latest campaign was designed as a series of quirky and relatable ad videos released across digital platforms, unlocking a world of possibilities with spontaneity and convenience with the best deals.

The first ad highlights Yatra’s wide range of offers in flights, hotels, holiday packages and buses; which are available 7 days a week offers up to 45% OFF * through banks and cards. Imagine reconnecting with old friends on a whim, thanks to Yatra’s unbeatable offer. Be it a last-minute meeting or a long-awaited getaway, Yatra ensures that your travel plans come true, your way. So why wait? Immerse yourself in adventure, cherish the moments, and save big every day with Yatra.

The second ad film shows a young couple brainstorming their next adventure. Be it scuba diving in Lakshadweep or mountain trekking, with Yatra’s Book now, pay later function, they can go beyond their travel dreams and make them happen in real time. Consumers can book accommodation well in advance by paying just Rs 1 at the time of booking, with the flexibility to secure their travel plans and pay the rest of the amount two days before the check-in date.

In the third announcement, the wife expresses her desire to visit her mother on a whim, and thanks to Yatra. No cost EMI functionality, her husband can make it happen without breaking the bank. Be it a spontaneous weekend getaway or a meticulously planned vacation, Yatra’s #BindaasBookKar offer is here to ensure your travel dreams come true.

Dhruv Shringi, CEO and Whole Time Director, Yatra Online Limited said: “We at Yatra.com believe in the ability of travelers to embrace the spirit of exploration with confidence. The aim of this campaign is to encourage consumers to go ahead and book their trips without holding back. At the same time , introducing Yatra as a unique travel solutions provider in creating seamless and exhilarating travel experiences. #BindaasBookKar it’s an invitation to every traveler to let go, embrace the unknown, and make memories that resonate with the rhythm of their adventurous hearts.

Gaurav Arora, Co-Founder Social Panga commented“Being the creative partner, we first strategically selected insights and moments that lead to instant reservations and travel plans. Our goal was to establish how these impromptu bookings will not cause any concern, rather ensure consumers that they can book without interruptions on Yatra!Through ingenious storytelling, we have introduced our key offers that establish that one can book ‘bindaas’ anytime without thinking about the cost and have linked it to the brand proposition of ‘Bindaas Book Kar’ .

Yatra provides hassle-free travel experiences to its customers, with a comprehensive suite of products and services. Yatra strives to empower travelers and elevate their journeys to memorable heights.