What is a boutique hotel? Travel & Leisure picks four in Asheville

It’s no secret to locals and tourists alike that boutique hotels are a big deal for the city. HA May 5 article from Travel + Leisure highlight the booming business.

Travel + Leisure has previously praised Asheville’s overall hospitality, which includes critically acclaimed restaurants, independent boutiques, more than 50 craft breweries and live music venues.

According to the Travel + Leisure article, Asheville’s growing boutique hotel scene matches the unique industries thriving in the area.

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What is a boutique hotel?

Boutique hotels are defined by their smaller guest capacity and a personal, quaint feel. Each hotel in the Travel + Lifestyle article has less than 100 rooms.

The Radical

The Radical, located in Asheville’s Riverside Arts District, was the first hotel mentioned in the Travel + Lifestyle piece. The hotel’s website calls it a perfect home base for artists and adventurers, foodies, outdoors types and families.

The Radical features boutique amenities, including an on-site coffee shop, Afterglow, a restaurant, Golden Hour, and a rooftop bar, The Roof.

Located near New Belgium Brewing, the Bull and Beggar, and Hi-Wire Brewing, as well as the countless art studios that the district is famous for, this riverfront hotel was a solid opening choice for Travel + Lifestyle.

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Dearest Zelda

A new option that has has already received a lot of attention, Zelda Dearest is a unique boutique hotel inspired by Zelda Fitzgerald, who spent the last years of her life in Asheville. The venue offers 20 rooms spread over three historic Victorian-style buildings.

Located near its sister Lark Hotels, Blind Tiger, Zelda Dearest is close to many favorite places for visitors and residents of Asheville. It also features Wine & Roses, an attached lounge bar.

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blind tiger

blind tiger aims to evoke the feeling of staying with a friend who knows all the best places in Asheville. The hotel has only 14 rooms and is located in an old private house from 1889 with an eclectic vintage and contemporary decor.

Located in the heart of downtown Asheville, Blind Tiger is within walking distance of many popular attractions, including the Orange Peel, Tupelo Honey, the Asheville Art Museum, and more.

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The Flat Iron Hotel

The Flat Iron Hotel, the final location mentioned by Travel + Leisure, is another hotel steeped in history. The Flatiron Building, where the aptly named hotel is located, is one of the first skyscrapers built in the now vibrant city of Asheville.

The building was listed on the National Register of Historic Places in 1979 and purchased in 2019 by developers who renovated it into a boutique hotel. The hotel’s website says the developers hope to “fulfill the building’s historic purpose of signaling to the world that Asheville is — and always has been — a place of consequence.”

Another downtown option located directly adjacent to places like Grove Arcade, Jack of the Wood and Red Ginger Dimsum & Tapas, the hotel offers a rooftop bar, cafe, co-working spaces and spaces for events with its 71 rooms.

What is a boutique hotel? Travel & Leisure picks four in Asheville

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