Saudi Arabia – Riyadh Air and Adobe have announced a strategic technology partnership under which leading systems integrator, IBM Consulting, will employ Adobe Experience Cloud technologies to create a cohesive and tailored travel experience for the airline’s guests. aerial
The deal comes as Saudi Arabia’s new world-class airline, Riyadh Air, integrates with a wide range of travel partners, both in the kingdom and globally, allowing guests to manage their entire travel experience through their digital properties.
With plans to transport its first passengers in 2025, Riyadh Air aims to connect the kingdom to more than 100 destinations worldwide, supporting the ambitions of the National Aviation Strategy and the National Tourism Strategy to bring 330 million annual visitors to the Kingdom by 2030.
“We are on a mission to shape the future of travel and meet guest expectations of their travel experience,” said Adam Boukadida, chief financial officer of Riyadh Air.
“Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips to booking and boarding their flight and towards the destination in the world.”
“As a new digitally native airline, Riyadh Air has the opportunity to push the boundaries of what’s possible when it comes to delivering personalized real-time digital experiences for air travelers,” said Anil Chakravarthy, president, Digital Experience Business at Adobe.
“The airline’s vision, combined with the power of the Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”
Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom .
Within Adobe Experience Cloud, Adobe Real-Time Customer Data Platform (CDP) plays a critical role in delivering highly personalized experiences to customers. Adobe Real-Time CDP will manage Riyadh Air’s first-party customer data and combine it with data from its partners to create a unified view of each customer, while still respecting privacy and consent.
Based on this unified profile, Riyadh Air will be able to use other applications and services in Experience Cloud and Adobe Firefly to provide personalized experiences, powered by generative AI and machine learning.
Riyadh Air will use Adobe Sensei GenAI capabilities in Adobe Experience Cloud to create the vast variations of branded copy needed to deliver personalized campaigns at scale.
Insights and real-time interactions, powered by Adobe Experience Platform, will ensure that Riyadh Air will be able to offer travelers in-the-moment communications on their preferred channel.
These insights will also be used to enable teams to understand the type of experiences and content that resonate with their culturally diverse and global guests, ensuring that Riyadh Air delivers exceptional guest experiences every time.
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