Furr Boost hydration smoothie has secured a listing with Pets at Home.
The brand, which has won awards for product innovation at both the PetQuip and PIF Awards in 2022, is now available in the retail chain both in store and online. The new listing follows a period of growth through independent trading, where the brand is distributed by Pedigree Wholesale.
Each of the Furr Boost recipes contains meat, fruit and vegetables, with added oils and vitamins, to help support the dog’s digestion, skin and coat, metabolism and immunity and reduce anxiety. Served frozen, it can be placed in a toy or lick mat for dog training or as a distraction, or given to a dog as a treat. Unfrozen, it can be added as a topper to meals or on hot days, or poured into a bowl for instant hydration. Each smoothie is available in a 400 ml Tetra Pak carton.
The latest varieties in the Furr Boost range – Venison, Butternut Squash and Cranberry; salmon, sweet potato and blueberries; and Vegan Plant Based will be launched to consumers at Crufts next month.
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