Pet care startup Supertails raises $15 million from RPSG Capital and others

Supertails, a full-stack pet care startup, has raised Rs 125 crore in its Series B round led by RPSG Capital Ventures with participation from existing investors like Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC .

The company backed by Deepika Padukone It will use the money to start offline operations, invest in technology and grow its health services, including Supertails Pharmacy. The fresh funding also comes at a time when Supertails has expanded its private label business where it started selling pet food and other products under its own brand about nine months ago.

This is the biggest round for Supertails, which had previously raised a total of Rs 90 crore from institutional and angel investors like Cred’s Kunal Shah, Mamaearth’s Varun Alagh and others, since June 2021 when it started operations.

“We are excited to collaborate with Supertails as their innovative platform has gone beyond conventional pet care. With increasing disposable income and a growing trend in pet parenting, the pet care industry of animals has significant potential in the future. As we expect India’s animal economy to grow over the next decade, the expansion of Supertails aligns perfectly with the current landscape,” said Abhishek Goenka , Managing Partner, RPSG Capital Ventures.

There are about 35 million pets in India and the base is growing at a compound annual growth rate (CAGR) of over 15 percent as the trend towards nuclear families and urban lifestyles continues to grow, according to the company

Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna in June 2021, Supertails started as a platform focused on teaching pet parents about pets. However, the company has expanded into food, treats, accessories and other pet essentials, including online veterinary consultations, online behavioral training, and a pet pharmacy to grow its revenues.

“With this recent round of funding, we envision building an even more organized and easily accessible ecosystem tailored to the diverse and evolving needs of Indian pet parents,” the company’s founder said in a joint statement.