Compawnion, an Indonesian pet food company, has secured new funding led by East Ventures, a sector-agnostic venture capital firm in Indonesia and Southeast Asia.
Compawnion said in a statement that the fund will be allocated to accelerate its distribution, research and development initiatives, expand the company’s product portfolio, and effectively reach a larger demographic of pet owners who are looking for more health conscious and sustainable choices for their loved ones. companions
Compawnion will diversify its product portfolio by entering the cat food market in 2024.
The dedicated team is currently involved in extensive market research and dynamic product development, positioning the company for a promising expansion in this flourishing segment.
“With the invaluable support of East Ventures, we are well positioned to seize the significant opportunities in the massive and thriving pet food market in Indonesia,
“We are passionate about delivering on our mission to offer ease of mind for pet ‘pawrents’ by offering a healthy and fresh diet for pets,” said Stephani Herman, Co-Founder and Chief Executive Officer of Compawnion.
Compawnion was founded in 2020 by Stephani Herman (Co-Founder and Chief Executive Officer), Tania Suganda (Co-Founder and Chief Marketing Officer), Valerie Amintohir (Co-Founder and Chief Product Officer).
These co-founders combine their expertise in dog nutrition, business marketing, business strategy and branding.
Stephani brings five years of business development and commercial marketing experience at P&G, while Tania Suganda has five years of creative and product marketing expertise at the EMTEK group. Valerie Amintohir is the first Certified Advanced in Indonesia.
They realized that the pet food market in Indonesia has experienced an increase in popularity due to the growing trend of humanizing animals in Indonesia – animals are seen as members of the family rather than just animals.
In addition, the COVID-19 pandemic has contributed to the increase in pet ownership, with many people looking for companionship during lockdowns.
It has increased the demand for pet products, including healthy and fresh food for dogs.
These combined factors have reshaped the pet food market, as pet owners now prioritize the well-being of their pets as an integral part of their families.
Compawnion is dedicated to establishing a complete pet ecosystem in Indonesia so that pet owners can have healthy and quality furry members.
The company started its journey with its first brand, Pawmeals, which is a natural and nutritious fresh frozen dog food.
This high-quality and balanced dog food has been distributed in 13 cities throughout Indonesia and achieved a remarkable profit growth of more than 10x.
Building on this success, Compawnion now introduces UGO, a new brand designed for customers looking for convenient, nutritious and appetizing dog food options every day.
UGO stands out as the pioneer of its kind in Indonesia, offering the first fresh, preservative-free and stable dog food.
This innovation has generated significant interest, capturing the attention of customers during its debut at Indonesia International Pet Expo 2023, the largest pet exhibition in Indonesia.
“At Compawnion, we are committed to providing a new standard in pet nutrition because we believe our beloved pets deserve nothing less,
“We create healthy fresh diets for pets to promote healthier and happier lives, prioritizing their well-being and happiness above all else,” said Valerie Amintohir, Co-Founder and Chief Product Officer of Compawnion.
Wesley Tay, Principal of East Ventures, said that while the pet industry continues to grow and evolve, Compawnion’s dedication to quality, innovation and animal welfare stands out.
“We are delighted to welcome Compawnion into the East Ventures ecosystem,
“We believe Stephanie, Tania, and Valerie will break new ground and set new standards in the pet food and wellness industry and we are excited to work with them to do so,” he added.
Indonesian startup Mimin expands generative AI services to Malaysia and Singapore
