Dubai: The organizers of Arabian Travel Market 2024 (ATM) and representatives of the exhibition’s strategic partners, which include the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, have outlined their plans for the event, which takes place from Monday 6 May to Thursday 9 May at the Dubai World Trade Center (DWTC).
Due to adverse weather conditions and to ensure the safety of all participants and guests, the official ATM press conference scheduled for yesterday morning has unfortunately been cancelled. However, all partners emphasized their commitment to the show and the opportunities it offers.
The 31st edition of ATM is set to welcome more than 2,300 exhibitors and representatives from more than 165 countries, with 41,000 attendees expected under the theme “Empowering Innovation: Transforming Travel Through Entrepreneurship”, which highlights a pivotal area for the travel industry. travel and tourism.
From startups to established brands, ATM 2024 highlights how innovators are improving customer experiences, driving efficiency and accelerating progress towards a net zero future for the industry.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM 2024 is shaping up to be an exciting line-up split over two stages, with the Global Stage returning alongside the new Future Stage. The conference agenda will include speakers key to the world’s industry and address the emerging trends that fuel the growth of the travel and tourism sector.”
Curtis added: “A highly anticipated addition to ATM 2024 is the new summit focused on entrepreneurship, which will deepen the role of travel start-ups in the Middle East economy, highlighting their pioneering approaches As entrepreneurship and innovation take center stage, the exciting ATM Start-Up Pitch Battle, in partnership with Emirates Group’s Intelak provides the perfect platform to celebrate the immense potential for innovators in the region and for brands to present their industry solutions.”
The number of participating hotel brands for ATM 2024 increased by 21 percent year-on-year, with a 58 percent increase in new Travel Technology products introduced.
Several new destinations will be introduced in ATM 2024, including China, Macau, Kenya, Guatemala and Colombia, while returning countries include Spain and France, among many others.
Increases in all key verticals with year-on-year growth in the share of all regions including ME 28 percent, Asia and Europe 34 percent, and Africa 26 percent.
A Summit dedicated to India will take place on the opening day of the ATM, highlighting a recent boom in outbound travel from the market. Titled ‘Unlocking the True Potential of Inbound Indian Travelers’, the Summit will explore India’s dynamics as a key source market for tourism growth, as well as current and future opportunities.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As the host city of ATM, Dubai is proud to continue its long-term strategic partnership with this world-renowned travel event, aligned with the goals of the Dubai Economic Agenda, D33 launched by our visionary leadership to further consolidate Dubai’s position as one of the world’s top three cities for business and leisure transformative theme of ATM 2024 will complement our efforts to create new paths for growth beyond traditional tourism, as we focus on exploiting the enormous potential of entrepreneurship and further accelerate the momentum throughout our tourism industry of the Economy and Tourism of Dubai will be joined by 129 actors and partners on the Dubai stand in ATM, a testimony to the vibrant public-private partnerships that play a crucial role in the development of tourism in emirate We look forward to sharing insights into our successful tourism strategy with leaders and experts, and exploring the important themes and trends that will shape the future of global tourism, as we seek to unlock new avenues for partnership and collaboration.”
Environmental responsibility in the travel and tourism industry will continue to be a key focus at ATM, aligning with RX’s sustainability commitment and building on the momentum of last year’s theme, “Working Towards Net Zero”.
ATM 2024 will explore how innovation can be harnessed to help achieve the UN’s Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.
Adnan Kazim, Vice President and Chief Commercial Officer of Emirates, said: “We are excited to see the growth in the number of visitors to ATM. It is a reflection of the confidence in our industry and the importance of ATM in the scene We are proud of the role we have played in the growth of ATM as an industry event, as well as the growth of our hometown Dubai, which is at the forefront of global tourism this year , Emirates will showcase our latest products in addition to a dedicated area showcasing our sustainable aviation practices. We also look forward to connecting with our industry partners across the travel ecosystem.”
Haitham Mattar, IHG Hotels & Resorts General Manager for SWA, Middle East and Africa, added: “In continuing IHG Hotels & Resorts’ long-standing partnership as the official hotel partner for the Arabian Travel Market, we look forward to leveraging the region’s legacy of travel trade to showcase the group’s diverse accommodation portfolio to the global industry and consumer public.With more than 190 hotels in IMEA, as well as a robust regional pipeline of openings future, IHG remains a critical enabler to realize the region’s growth ambitions in the tourism sector. In a world of evolving preferences and changing landscapes, IHG remains committed to exploring new and innovative ways to enhance strategic investments and strengthening the hospitality sector of tomorrow.”
Mohamed Al Rais, Executive Director, Al Rais Travel, said: “Celebrating the fusion of innovation and entrepreneurship, the Arab Travel Market 2024 is a beacon of progress and possibility in travel. With a firm commitment to empowerment, we harness the creative energy of visionary minds to redefine the essence of exploration. Through revolutionary initiatives and bold ventures, we pave the way for a future where travel knows no limits, and every journey is a testament to the transformative power of human ingenuity Join us as we embark on this exhilarating expedition, charting new territories and shaping a world where adventure knows no bounds.
Implemented in conjunction with the Dubai World Trade Center, the strategic partners of ATM 2024 are the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
This post was last modified on May 4, 2024 6:36 pm
