Garden Veggie(TM) Snacks Launches Kid-Loved and Parent-Approved Flavor Burst(TM) Tortilla Chips

The new line of tortilla chips for children

Two Irresistible Flavors – Nacho Cheese and Zesty Ranch

HOBOKEN, NJ

,

January 29, 2024

/PRNewswire/ — Garden Veggie™ Snacks, the pioneer in better-for-you snacking, is proud to introduce its latest innovation, Flavor Burst™ Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals others in the tortilla chip aisle, bringing irresistible flavor and an unmistakable crunch to every bite, while staying true to the brand’s commitment to providing better snack options for you than the whole family can enjoy

Snacking should be fun and Garden Veggie believes that the best options for you can be fun and taste great. With the launch of the new Flavor Burst Tortilla Chips, the brand aims to redefine the snacking experience for even the smallest of eaters, combining the delicious flavors of Nacho Cheese and Zesty Ranch with the deliciousness of crunchy corn + vegetables colored

“The snack aisle is crowded with tortilla chips that are seen as a guilty pleasure,” he said.

And Kaiser

, Senior Director of Marketing. “Meanwhile, the few tortilla chip options that are available are often marketed toward adults or specialty diets, such as Keto or low carb. Flavor Burst offers the unsatisfied consumer need for a delicious, better-for-you snack. that children and parents will reach.”

Garden Veggie Flavor Burst Tortilla Chips are certified gluten-free and combine the goodness of five types of vegetables (spinach, beets, red pepper, carrot and tomato) and other healthy ingredients, such as non-GMO corn, no artificial flavors and no preservatives artificial Flavor Burst is also a competitively priced snacking option compared to most conventional or specialty tortilla brands.

“Recognizing the evolution of consumer preferences, Garden Veggie Snacks has embraced a new brand purpose – to bring fun to spread a happier moment,” added Kaiser. “The brand’s business objective is to establish these tortilla chips as a long-term growth platform, becoming the preferred choice for families.”

Flavor Burst Tortilla chips will begin appearing on store shelves at national, regional and online retailers starting at

February 2024

and will be available in

the United States

in four convenient sizes – 2oz., 6oz., 10oz., and 12oz. In

Canada

, buyers can find the 170 g size in most stores, as well as a family size of 283 g. The launch will be supported by a robust omnichannel branding launch plan.

About Garden Veggie™ Snacks

Garden Veggie Snacks, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category, offering a range of delicious snacks that cater to the tastes of parents and children alike. Garden Veggie snacks are available in a variety of formats to provide distinctive snacking moments including; Garden Veggie™ Straws®, Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden Veggie™ Stacked Chips™ and Garden Veggie™ Flavor Burst™ Tortilla Chips. With a focus on fun and better-for-you taste, Garden Veggie Snacks is committed to bringing joy and happiness to families with every bite.

About Celestial Hain Group

Hain Celestial Group is a leading health and wellness company whose mission is to inspire healthier lives for people, communities and the planet through better-for-you brands. For more than 30 years, our portfolio of beloved brands has intentionally focused on providing nutrition and wellness that has a positive impact today and tomorrow. Headquarters in

Hoboken, NJ

, Hain Celestial products through snacks, baby / children, beverages, meal preparation, and personal care, are marketed and sold in more than 75 countries around the world. Our leading brands include Garden Veggie™ snacks, Terra® chips, Garden of Eatin’® snacks, Earth’s Best® and Ella’s Kitchen® baby foods, Celestial Seasonings® tea, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Imagine® and New Covent Garden® soups, Yves® and

Linda McCartney

® (under license) without meat, and Alba Botanica® natural sunscreen, among others. For more information, visit

hain.com

and

LinkedIn

.

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SOURCE The Celestial Hain Group