For Evergreen Garden Care and its brands Fertilize, Natural, KB And Roundup Jardin, the show for JdC Garden Trends it was the opportunity to unveil all its investments in its French factories, as well as its major launches, including the mulch made of sheep hair and wool, a mosquito trap. double the efficiency and a “mass” concept for the fertilizer.
> By Patrick Glémas
To make its credo “Create a better living space” a reality, Evergreen Garden Care has invested almost 4 M€ in its French factories. First to Bourthin Eure (27), where a new building of 500 m2 he was born It welcomes two new fast packaging lines for 1L and 3L cans. “This investment of 2.4 million euros will allow our site to double its production of liquid fertilizers by 2024”noticed Christian Klopfenstein, CEO of the company. These fertilizers were first produced in England. They will be distributed throughout Europe.
Then, around 1.6 million euros were invested Hautmontin the North (59) to install a wood chipper to replace peat. This will also be completely excluded from the company’s fields in 2027. “We mainly use cut wood that cannot be recycled into a sawmill”points out Christian Klopfenstein, who adds: “They will come from sources less than 2 hours by truck from the factory.”
Another offer more sustainable
The company also took advantage of the JdC to launch two new products that meet its commitment to a sustainable future. The brand Fertilize joined the company Capilla to throw away Capinea, the first 100% natural and anti-drying mulch. It consists of half hair recovered from hairdressing salons in France and half sheep’s wool, the first is a waste too often thrown in the trash and the second an underappreciated resource.
“This product is based on the exceptional properties of the hair, which gives our mulch a real performance boost”trust James Taylorco-founder of Capillum. “This mulching is part of our proactive approach to provide sustainable and eco-responsible solutions to our gardeners, especially in the fight against drought in the garden”, points out Christian Klopfenstein. Available in rolls of 0.8 mx 5 m in discs of 38.5 cm in diameter, retains up to 50% of water, limits thermal amplitude, acts as a barrier to weeds and slugs, limits l thermal amplitude and is completely biodegradable.
Anti-mosquito protection increase efficiency
Another important innovation: a mosquito trap developed by Wiliv and distributed by Home defense, the brand of home care products from Evergreen Garden Care. This trap uses biomimicry by diffusing CO2 and an odorant attractant. The mosquitoes get close and end up being sucked in and caught in the nets of the trap. The 5kg CO2 bottle is integrated into the trap. It requires a waterproof outlet outside and operates within a radius of 10 to 15 m. Made in France, this trap is also effective against tiger mosquitoes.
A “mass” concept. turnkey
Evergreen Garden Care also continues its business development fertilizer dispenser cabinet solid bulk to mark Fertilize. For the moment, only one reference, a universal fertilizer, is available in this form. Individual bags are available next to the dispenser. The piece of furniture houses, in its base, a bag whose volume corresponds to that of the dispenser bin, which simplifies the work of the department manager in the store. More than fifty outlets have adopted this solution.
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