Taipei, November 7 (CNA) With consumption on the rise in the post-COVID-19 era, the thirst for overseas travel among Taiwanese seems to have returned to pre-pandemic levels judging by the number of visitors to the four days 2023 Taipei International Travel. Fair.
The show, Taiwan’s largest consumer travel show that ended Monday, drew 344,475 visitors during its four-day run, about 90 percent of the level in 2019, the last year before The pandemic has changed global travel.
The number of visitors was also 76 percent higher than in 2022, when travel to Asia began to recover as COVID-19 border restrictions were lifted, according to the show’s organizer, the Visitors Association of Taiwan (VAT).
Along with online sales, several hotels and travel agencies generated more than NT$100 million (US$3.11 million) in sales during the travel show as consumers purchased tour packages, said the organizer
TVA President Yeh Chu-lan (葉菊蘭) said that due to better-than-expected revenue from many exhibitors at the show, TVA expects to expand its size in 2024 to accommodate more exhibitors.
At the 2023 event, the show had about 1,300 booths with 104 tourism operators, such as travel agencies, hotels and amusement parks, the most since the COVID-19 lockdown.
TVA said many travel agencies have focused on more affordable regional tour products in Japan, South Korea and Southeast Asian countries, while also promoting long-haul packages in Europe and in the United States with the winter holidays approaching.
Among the biggest beneficiaries of the show was Lion Travel Service Co., which said it earned about NT$70 million in revenue during the fair, and its online campaign held in conjunction with the fair that started on 1 d October pushed the total sales to more than NT$1 trillion.
Lion Travel said strong online sales largely reflected sales of high-end packages such as tours to Japan’s Hokkaido and cruises, with one-off orders exceeding NT$1 million each.
Another major travel agency, ezfly, said its sales generated at the show and online were up 30 percent from a year earlier, with independent packages to Japan during the upcoming winter holidays accounting for about 40 percent. of total sales.
The travel agency did not disclose its exact sales numbers, however.
My Humble House Hospitality Management Consulting, a Taiwanese hotel operator, said it sold about NT$70 million worth of vouchers at the show, up 17 percent from a year earlier, when domestic travel still enjoys strong momentum.
The hotel operator said that including online sales, its revenue reached NT$150 million during the show.
Formosa International Hotels Corp., another domestic hotel chain operator, said it generated about NT$130 million in revenue during the four-day event, little changed from a year earlier.
In addition to hotel rooms, Formosa said its hotel chain also saw growing demand for year-end dinner banquets from corporate clients, and expected its total sales of fair that concluded online on November 12 to reach NT$150 million.
China Airlines, one of Taiwan’s largest international carriers, said it had strong sales at the 2023 show, with the number of tickets sold in 2023 about 50 percent from a year earlier.
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