We propose a new renewal design for AMOREPACIFIC Gallery. Various contemporary artworks displayed at the AMOREPACIFIC Gallery are installed in various spaces. We were attracted by the fact that the gallery was effected by spaces and we thought it was the greatest feature.
We have completed the logo and visual system of AMOREPACIFIC Gallery centering on the keywords 'space' and 'expansion'. We created a flexible type of identity with the image of the 'extension' with the arrow. The concept of 'space' is plane, but it expresses 3 lines such as x, y, z axis.